To Press Releases listNairobi,May 3, 2011
Nestlé in partnership with EADD is working with the entire Dairy industry value chain in Kabiyet to enhance the livelihoods of all stakeholders, with the potential of this model village being replicated across East Africa.
Nestlé, world’s largest Nutrition, Health and Wellness Company, is keen on developing the Dairy sector in Kenya and to produce world renowned Nestlé brands and to supply to the Eastern and Southern African region, the CEO and Region Head for Nestlé Equatorial Africa Region, Pierre Trouilhat has disclosed.
Speaking at a media tour of Kabiyet, a Nestlé model dairy village in partnership with the East Africa Dairy Development (EADD) board Mr. Trouilhat said the partnership signed in June 2009 was part of the company's commitment to the development of rural communities through its Creating Shared Value business principle.
“We are happy to partner with EADD to help improve milk production and the quality of milk in this region, thereby improving the lives of all the stakeholders in the dairy industry and creating value for our shareholders at the same time. This is part of our Creating Shared Value principle, which is a principle for doing business founded on the conviction that shareholder interests and the interests of society must be aligned in order to achieve long-term business success,” said Mr. Trouilhat.
He continued: “Milk forms a big share of raw materials for our products, which we usually import from other markets. What we are interested as a company is to source milk locally and we have started to work with local dairy farmers to help us meet this demand but this can only be possible if the milk they produce meets our quality standards. Our objective is to develop the 4000 active dairy farmers of the Kabiyet village to reach the desired and required quality standards.”
Through this model, dairy farmers are now provided with continuous training, technology and skill development– from cow selection, quality feed, breeding practices, disease prevention, milking, housekeeping, storage and transportation – to bring world-class standards and processes to local communities.
“We are immensely grateful to Nestlé for the great work they are doing and continue to do in Kabiyet. Lives have improved and farmers are now seeing meaning in keeping dairy stocks. Since this project began the quality of milk and earnings by farmers have greatly improved, wastages due to poor milk handling have also been minimized and farmers are earning more. The productivity interventions like artificial insemination, feeding, etc are supported by Nestlé and this has seen our farmers grow their income and productivity many fold.” said Kabiyet Dairy Company Limited Chairman Abraham Rugut.
Mr. Moses Nyabila, East Africa Dairy Development Regional Director said, “We believe that the best people to develop a sector are based in the private sector and Nestlé in particular has a huge experience in the dairy sector globally. Again, the beauty of working with Nestlé in this project is that the support Nestlé brings is in line with it business objectives.”
The Kabiyet milk model village is based on Nestlé’s successful milk districts in Pakistan and India and to further demonstrate its commitment to the programme, Nestlé has brought in a dairy expert from Pakistan, Tahir Mahmood, who is now leading the project in Kabiyet and will be based in Kenya for a period of one year.
Nestlé globally works with hundreds of farmers and sources almost 12 million tons of fresh milk equivalent and has already established milk districts in about 30 countries.
“We have developed grassroot programmes in other parts of the world and we are bringing these experiences to Kenya. We believe our intervention is already showing results with respect to quality improvement. For example Milk quality has improved from 27 to 29 and the Total Viable Count (TVC) has significantly decreased. These are only a few milestones and we expect more improvements. For Nestlé, this is the way we conduct our business involving all stakeholders and improving lives at every level, this is Creating Shared Value for us,” Mr. Trouilhat concluded.