To Press Releases listJan 31, 2010
EAR (Equatorial African Region) today announces the launch of its globally
managed business ‘Nestlé Professional’
extending its global strategy to the high growth region of Equatorial
Africa. Nestlé Professional (NP) delivers branded food and beverage solutions
to foodservice operators. Nestlé Professional is committed to serving the local
foodservice industry with its expertise and knowledge in creating quality
culinary and beverage products. In this respect, Mr. Marc Caira,
Executive Board Member of the Nestlé Group and Global Head of Nestlé
Professional, is currently in Nairobi, accompanied by Mr. Friedrich Mahler,
President of NP in Asia, Oceania and Africa.
Nestlé Professional is present in over 100 countries with over 10,000
employees. With the consumption trends clearly showing an increase in portion
of every dollar spent for food and drinks by consumers out of home, it is a
great opportunity for Nestlé Professional to enter the Equatorial Africa market
to extend its expertise to the foodservice operators with a commitment to
nutrition, health and wellness.
Professional is one of the key growth pillars for Nestlé globally and launching
it in the newly formed Equatorial African Region is a strategic extension of
that priority. We would like to offer our consumers around the EAR the whole
palette of Nestlé offerings and Nestlé Professional is a step in that
direction,” elaborates the Nestlé EAR Market head, Pierre Trouilhat. “We
want to have the first mover advantage here in the EAR region. We are well
aware of the dynamic economic activity that has been taking place in this
region and we want to bring our global expertise and tailor it for the local
market,” adds Rabie Issa,
Country Business Manager, Nestlé Professional EAR.
Professional EAR will offer a wide range of Nestlé global products in the local
markets like MAGGI®, MILO®, NESCAFÉ®, NESTLÉ DRINKING CHOCOLATE® and NESTEA®.
In addition to offering these brands in the regional market Nestlé Professional
will also hire and train local talent who understand the foodservice industry
and provide professional services and solutions to its customers. Nestlé
Professional intends to reach its customers via direct sales, distributors and
other means to delight consumers with their products.
factories in the EAR region are gearing to add production lines for Nestlé
Professional specific products. The Kenya factory has already added a
production line to cater for Nestlé Professional. Nairobi will be the hub for
Nestlé Professional, coordinating activities for the whole of the Equatorial
African region. “First with the launch of Nestlé EAR and now Nestlé
Professional, the Nestlé Group has once again reaffirmed its commitment to
Africa,” says Mr Trouilhat.
Professional with its strong research and development focus will surely add
value to the foodservice industry both here in Kenya and in rest of the
Equatorial African region. Our aim is to meet the needs of foodservice
operators while delighting the out-of-home consumer with our products,” adds Mr Issa.
is a wholly owned subsidiary of Nestlé S.A. in Vevey,
Switzerland — the world’s largest nutrition, health and wellness company. Nestlé
EAR was set up in April 2008 with their headquarters based in Nairobi, Kenya,
and oversees the Nestlé operations
in 20 countries: Kenya, Angola, Burundi, Comoros, DRC, Djibouti, Eritrea,
Ethiopia, Madagascar, Mauritius, Mozambique, Malawi, RC, Rwanda, Seychelles,
Somalia, Tanzania, Uganda, Zambia, and Zimbabwe.