Nestlé Kenya's partnerships to nuture kids talents

To Press Releases listNairobi, Kenya,Aug 6, 2013

NESTLÉ KENYA & LAUGH INDUSTRY PARTNER WITH NATION MEDIA GROUP TO NURTURE KIDS TALENTS AT THE MILO® KIDS FESTIVAL IN AUGUST

Nestlé Kenya, through its MILO® brand and Laugh Industry, founded by Dan “Churchill” Ndambuki have announced a partnership with the Nation Media Group to host the MILO® Kids Festival in August.  The partnership is in line with the MILO® brand’s commitment to promoting a healthy lifestyle through good nutrition and an energetic lifestyle incorporating sports.

“Develop Champion Kids” is the theme for the MILO® Kids Festival which aims to create a platform to nurture and inspire the creativity of children through sports, the arts and other outdoor activities.

“We are committed in our support of the 10th edition of the Kid’s Festival as MILO® represents good nutrition and an energetic lifestyle which sets kids up for a healthy future, allowing them to be the best they can be,” said Svetlana Obruchkova, Managing Director, Nestlé Kenya, speaking during the launch of the partnership.  “The Kids Festival will give opportunities for children in Kenya to develop their talents by engaging in numerous games and outdoor sports activities,” she added.

MILO® Kids Festival will kick off on Saturday, August 10th 2013 from 10:00am to 5:00pm at the Nyayo National Stadium and is set to draw over 50,000 children and parents.

Linus Gitahi the CEO of the Nation Media Group said his company is passionate about playing a crucial role in the identification and nurturing of kid’s talents to realize their full potential in life.  “As part of this partnership, we will air the MILO® Kids Festival live to thousands of children and parents across the country who will not be able to attend the event,” added Gitahi.

Among the chief guests expected to grace the MILO® Kid’s Festival are Nairobi County Governor, Dr. Evans Kidero and Nairobi Senator, Mike Mbuvi “Sonko.”

Dan Ndambuki highlighted that the Festival would allow kids the opportunity to interact with beloved role models who would motivate and inspire them. “As the organizers of the Kids Festival, we will continue to tailor our activities to meet children's needs and demands and will always endeavor to teach and empower children through sports and other outdoor activities,” said Churchill.

The impressive line-up of entertainers will include Eric Omondi, MC Jessie, Vinnie Chipukeezy and musician Wyre, Emmy Kosgey, Nameless among others.  In addition to the performances, the MILO® Kids Festival will include activities such as the MILO® dance competition, crazy Olympics, ball games, trampolines, balloon shaping and face painting.  Plenty of games and nutritious cups of MILO® will keep the children active and energized the whole day.

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About Nestlé EAR

Nestlé Equatorial African Region is a wholly owned subsidiary of Nestlé S.A. in Vevey, Switzerland — the world’s largest nutrition, health and wellness company.  Nestlé EAR was set up in 2008 and oversees Nestlé operations in 21 countries: Kenya, Angola, Burundi, Comoros, Democratic Republic of Congo, Djibouti, Eritrea, Ethiopia, Madagascar, Mauritius, Mozambique, Malawi, Republic of Congo, Rwanda, Seychelles, Somalia, South Sudan, Tanzania, Uganda, Zambia, and Zimbabwe. In Kenya, Nestlé has been in operation for 46 years.

About Nestlé MILO

MILO® was launched in Australia in the early 1930s.  It is an energy and health beverage to be prepared with milk, and enjoyed hot or cold.