Miss NESTEA® Kibera crowned

To Press Releases listNairobi,Mar 9, 2011

The ready-mix iced tea brand under the Nestlé stable, NESTEA® has entered into a partnership with ASHLEYS, the franchise owners of Miss World Kenya chapter to sponsor the 2011 Miss World Kenya. The pageant will be known as NESTEA® Miss World Kenya.

At the same time NESTEA® is giving opportunities to underprivileged girls from across the country to participate in the NESTEA® Miss World Kenya beauty pageant. Starting March 12, with the crowning of NESTEA® Miss Kibera 2011, NESTEA® will launch a countrywide head hunt for four young underprivileged ladies who will get direct entry into the finals of NESTEA® Miss World Kenya 2011.

NESTEA® aims to give young women from a less privileged background who meets the criteria of the pageant to participate in the process. This is a life changing opportunity for any one girl, regardless of her back ground or her socio-economic status” said Guenter Spiess, Business Executive Manager - Coffee & Beverages, Nestlé Equatorial Africa Region.

The recruitment for Miss NESTEA® will take place during the NESTEA® road shows to be held in Kibera, Kayole, Kwangware, Githurai, Thika, Machakos, Mombasa, Narok, Nakuru, Eldoret, Kisumu and Kisii as indicated in the route map below.

NESTEA ROUTE MAP

1

12th March 2011

Kibera Grounds

2

19th March 2011

Thika

3

26th March 2011

Kayole

4

2nd April 2011

Kawangware

5

9th  April 2011

Githurai

6

16th  April 2011

Machakos

7

23rd April 2011

Mombasa Public Beach

8

30th  April 2011

Mombasa Chinaina

9

7th May, 2011

Narok

10

7th May, 2011

Nakuru

11

7th May, 2011

Eldoret

12

7th May, 2011

Kisumu

13

7th May, 2011

Kisii

From each of the thirteen locations, one girl will be crowned. Four out of the 13 Miss NESTEA® from the 13 locations will then be selected to attend a two day Nestea Workshop & Mentorship in Nairobi conducted by grooming, etiquette and public presentation experts. These four will then join the NESTEA® Miss World Kenya 2011 finals in August and get a chance to be crowned Miss Kenya and later Miss World. 

“We are not looking at how sophisticated the girls are and that is why we are conducting the head hunts from places like Kibera.  They just need to believe in themselves and meet the selection criteria such as the age limits and the minimum height requirement then they can show up at the events.  NESTEA® will show them how to wear makeup, do their hair, dress them up and give them a chance to be Miss World Kenya and change their world,” Mr. Spiess said.

The contestants will be required to be between 17 and 24 years of age, be of good height (at least 5’’7ft) and be of good dental health.  Weights will also be checked. 

“We want to make the participation to Miss NESTEA affordable to everyone,” Mr. Spiess said. “NESTEA® is retailing at prices as low as Ksh5 a sachet and contestants only need 5 sachets of NESTEA in order to enter the Miss NESTEA competition. Our intention is to make NESTEA® a grass root product, enjoyed by everyone, at any time.”

Alongside the head hunt for Miss NESTEA®, ASHLEYS will be conducting separate auditions in the 8 provinces to select three finalists from each province who will proceed to the next elimination stage where 20 contestants will be selected to join the Miss World Kenya boot camp.

About NESTEA®

NESTEA® is a ready-mix iced tea brand available in over 60 countries. Globally it is available in several flavours and has a strong presence in countries such as United States, Canada, Australia, Taiwan, Italy, Spain, Switzerland, Germany, China etc.

About Nestlé EAR

Nestlé EAR is a wholly owned subsidiary of Nestlé S.A. in Vevey, Switzerland — the world’s largest nutrition, health and Wellness Company— with sales of more than US$100 billion. Nestlé EAR was set up in April 2008 and oversees the Nestlé operations in 20 countries: Kenya, Angola, Burundi, Comoros, DRC, Djibouti, Eritrea, Ethiopia, Madagascar, Mauritius, Mozambique, Malawi, RC, Rwanda, Seychelles, Somalia, Tanzania, Uganda, Zambia, and Zimbabwe.