Message From The Region Head

Cornel Krummenacher

Creating Shared Value (CSV) begins with the understanding that for our business to thrive over the long term, the communities we serve must also prosper. It explains how businesses can create competitive advantage, which in turn will deliver better returns for shareholders, through actions that substantially address a social or environmental challenge. Specifically, business will flourish and society will benefit if products and services meet societal needs, resources are used more efficiently across the entire value chain and conditions are improved for local economic and social development.

In the past, corporate investment in community and environmental initiatives were often seen as ‘obligations’ or simply philanthropy: added costs that had to be borne to minimise operational risks and protect reputation. Creating Shared Value redefines many of these obligations as opportunities to strengthen the business long-term – adding value for shareholders and our stakeholders. Our commitment to CSV marks us out as a company that systematically takes action to produce value for the business, consumers, employees and suppliers, as well as their families and communities.

We have analysed our value chain and determined that the areas of greatest potential for joint value optimization with society are Nutrition, Water and Rural Development – as these are core to our business activities. As a responsible global corporation, Nestlé seeks financial returns, while also working towards social and environmental gains. Thus, we have implemented several projects which have added value to society directly and indirectly - by providing healthy, tasty and nutritious products to our consumers, participating in sustainable rural development, promoting health and nutrition awareness, and last but not least ensuring that all our efforts meet environmental preservation requirements. Nestlé Equatorial African Region (EAR) was formed in 2008 and now operates in 20 countries. The way we do business is guided by complying with laws and basic business principles, acting in an environmentally sustainable manner and Creating Shared Value for our shareholders and society.

Cornel Krummenacher

Region Head and Chief Executive Officer
Nestlé Equatorial African Region Ltd.