Our commitment: Provide meaningful and accurate environmental information and dialogue
We believe that people are more likely to adopt more sustainable behaviours when they have access to clear, relevant, and science-based information. We aim to encourage people to live more sustainably, for example, by engaging them on recycling and lowering their use of energy and natural resources.
Our objective towards 2020
By 2016: Fact-based environmental information will be accessible to consumers in all countries, enabling them to make informed choices and reduce their own environmental impacts.
By 2020: Improve the availability and consistency of fact-based environmental information for consumers on our digital and other channels.
Our life-cycle assessments (LCAs) give us a clear view of our products’ environmental performance. We use LCA results to inform our consumers and other interested stakeholders. We also provide them with advice on how to avoid food waste and how to reuse, recycle or dispose of packaging. Many of our products highlight their environmental sustainability aspects stating ingredients, production methods and adherence to standards, including our Responsible Sourcing Guideline.
We engage with stakeholders both internally and externally to ensure that we communicate relevant science-based information. In 2016, we provided information to our consumers and other interested stakeholders on packaging, brand websites and corporate websites in 131 countries. We have deployed Quick Response (QR) codes in 50 countries, linking packaging to mobile websites that contain related, user-friendly content.