Our commitment: Apply and explain nutrition information on packs, at point of sale and online
To empower people to make informed choices about what they consume, we provide clear information about ingredients, nutritional benefits, health information and portion size on all our packaging. This information must be truthful, meaningful, transparent and scientifically substantiated, and cannot mislead. We strive to ensure that our labelling is fully accurate, and declares the absence of a nutrient, ingredient or substance that a consumer might wish to avoid, such as sugar or saturated fats.
Our objectives in 2016
All our relevant food and beverage products worldwide will have Guideline Daily Amount (GDA)‑based labels on front of pack to inform consumers about nutritional content.
By 2016: Introduce GDA-based labelling, based on children’s reference values, to all products designed for children, where regulations allow, to help parents make better nutritional choices for children.
Make information more accessible by providing further product information and nutrition advice on‑pack, via Quick Response (QR) codes for smartphones
Our progress to date
Labels that use GDAs detail the nutritional composition of a typical serving of food or beverage, compared to reference daily guidelines for calories, sugars, fats and other nutrients. We have accelerated the implementation of GDA information over the last two years and, in countries where labelling regulations allow them, 92.3% of our relevant foods and beverages now have GDA-based labels on front of pack.
Due to differing regulations and labelling protocols around the world, not all countries allow GDA-based labels to be implemented on the packaging. Nonetheless, we remain committed to providing GDA percentages on all packaging wherever possible and seek to tailor the information we provide in each market to make it as relevant, visible and accessible as possible for local consumers.
People can learn more about what they consume through our Nestlé Nutritional Compass. The compass presents a variety of information including at least the nutritional composition of each product, contact details for more information and, whenever possible, lifestyle and nutrition tips. The Nestlé Nutritional Compass was displayed on 96.4% of our foods and beverages at the end of 2016.
To meet the increasing consumer demand for product information, we have expanded the use of Quick Response (QR) codes displayed within the Nestlé Nutritional Compass. QR codes give consumers with smartphones easy access to online information, enabling them to go ‘beyond the label’ and learn more about a brand’s or product’s nutritional, environmental and societal contributions. In 2016, QR codes linked to additional product information and nutrition advice on more than 4400 websites across over 90 brands in 50 countries.
Our objective towards 2020
By 2020: Continue providing detailed product nutrition facts with daily value percentages, ingredients and allergens, and add special diet information, nutrition labelling explanations and healthy eating tips on all our relevant packs, as well as on our websites and e-retailer sites, to better enable informed choices.