Rural Development

Our commitment: Roll out of rural development baseline assessments to understand the needs of farmers

 

We use diagnostic tools such as our Response-Inducing Sustainability Evaluation (RISE) and the Rural Development Framework (RDF) to help us deliver a consistent approach to rural development and contribute to enhancing rural livelihoods, ensuring that our activities address real issues on the ground. These feed into existing rural development activities in the Farmer Connect programme, by further identifying areas for interventions and informing the work of these activities through their findings.

The RDF tool has a broad focus and includes relevant development drivers at farm and community level. It was designed in collaboration with key partners, including the Danish Institute for Human Rights, the Fair Labor Association, the Rainforest Alliance and Solidaridad. The RDF tool enables us to gain data, insights and information, including, for example, the Household Dietary Diversity Score and the Individual Dietary Diversity Score for nutrition, and the Months of Adequate Household Food Provisioning survey.

Studies carried out through these tools, such as the Rurality initiative enable us to gain insights on farmers’ needs and challenges. We then use the insights and learning gained from our findings to shape the focus of Farmer Connect and programmes such as Dairy 4 You.

Our objective in 2016

By 2016: Put in place strategies (activities and targets) in priority locations to improve food availability and dietary diversity. Pilots running in three locations.

Our progress to date

The RDF has been mainly applied in our coffee supply chain since it was introduced. In 2016, we began to roll it out into other categories. We are using the insights gained through the RDF to help shape the focus of our plans and programmes by addressing the root causes of issues, such as poor nutrition and poverty among the communities from which we source.

Our objective

By 2018:Establish a total of 18 baseline assessments in the sourcing locations of key importance to our business that show pronounced social need, to guide us in aligning our own activities with the priorities of farmers and local communities.

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