8th March, 2013
NIDO celebrates International Women’s Day with Tanzania Women
As it is gaining more popularity among business and professionals mothers, the International Women’s Day has become one of the good platforms to have mothers consumers engage with our NIDO. Nestlé NIDO® was among the corporates that sponsored more than 2100 women who met into two different events in Tanzania main city, Dar es Salaam to mark the important day.
The sponsorship aimed to make the brand interactive and humane hence deepening the loyalty, creating advocacy and increase testimonials that further make high preference when shopping.
High preference on Nestlé NIDO® was further affirmed during the shoppers evaluation process within the growing competition of powdered full cream milk. Prior to the celebrations, the organizers gave two weeks radio mentioning among the sponsors and the event was well covered by both main stream and social media.