Wellness has become a message being preached, published and talked about by Zimbabweans, thanks to Nestlé Zimbabwe. This year’s Valentine’s Day was celebrated in a unique way as Nestlé Zimbabwe launched a Wellness Campaign on the 14th of February 2015 at Bon Marche in Avondale, Harare. Instead of roses, chocolates and other precious things that are given as gifts on Valentine’s Day, Nestlé Zimbabwe chose to award its consumers with 'WELLNESS' as a special gift on that day.
The turnout for the first campaign was remarkable as over 80 people attended. The campaign is an opportunity for Nestlé as the leading Nutrition, Health & Wellness Company to raise nutrition awareness amongst Zimbabwean families by helping them make informed choices and maintaining a balanced lifestyle. Consumers present at the campaign showed great delight as shown by their positive posts on social media during and after the campaign.
Zumba Sessions (a dance fitness program), health checks, nutrition education and wet sampling of Zimbabwe’s number one cereal “Nestlé CREVITA” was conducted during the campaign and will continue in various shopping centres in the 5 major cities, culminating into a consumer promotion and a traders’ promotion to drive sales.