Nestlé Fitness has launched its 2015 global breast cancer awareness campaign, #HandsOn, to encourage women to check their breasts regularly to help detect the early stages of cancer.
Launched to coincide with Breast Cancer Awareness Month in October, the campaign video shows women discussing how often women check their mobile phones throughout the day, while they often forget to check their breasts – a simple action that can help save lives.
Nestlé Fitness is asking women to join the campaign by calling on them to share a #HandsOn picture of themselves on social media, as a sign of support for the cause and to encourage breast self-examination.
This year’s campaign marks the sixth year that Nestlé Fitness has supported the breast cancer awareness cause, through a commitment to highlight the importance of regular self-breast examination and raise funds with local charities.
It follows last year’s ‘Bra Cam’ video campaign from Nestlé Fitness, which went viral and currently has over 9.7 million views on YouTube.