KitKat “Celebrate the Breakers' breaks” campaign launches in Europe

Feb 6, 2015


The first ever global advertising campaign from KitKat, “Celebrate the Breakers' breaks”, is now launching in Europe, starting with the UK.

The campaign, which will reach more than 20 key KitKat markets globally in coming months, provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating the many different types of breaks that ‘breakers’ take.

These include those who break together, or on their own, those who share their breaks with the world, and those whose breaks are out of this world.

The new campaign connects with many social platforms, including Twitter, Tumblr, and Facebook with the hashtag #mybreak, and has already been rolled out in Brazil and Japan, two of the biggest KitKat markets globally.

Watch the campaign video released in the UK on YouTube