Nestlé Congo Launches MAGGI Cube Fortified with Iron

To Press Releases listMay 29, 2015

Nestlé Congo has introduced a new MAGGI Cube fortified with Iron. The new MAGGI Cube comes as statistics report a staggering 71.4percent of children less than 5 years and 52.9percent of women of childbearing age are suffering from Iron deficiency.

Speaking during the launch, Directeur General of Nestlé Congo, Mr. Hervé Barrere explained that Iron deficiency is the most common nutritional deficiency in DRC and anaemia - the state of having too little haemoglobin in the blood - is mostly caused by a lack of iron in the diet.

 

“Iron is a mineral that plays a crucial role in our bodies, but the consequences of long-term iron deficiency can include impaired mental development in children, decreased physical work capacity and impaired immune function,” Mr. Hervé Barrere said.

The immediate causes of Iron deficiency include a lack of a well-balanced and nutrient-rich diet due to lack of information, food availability and affordability.

It is an unfortunate reality that many do not have access to sufficiently diverse and healthy food. Nestlé Congo is committed to improving people’s quality of life at every stage and has collaborated with scientists on a global and regional level to fortify appropriate food products according to local needs.

 

“We have added iron to our popular MAGGI cube which was already enriched with iodine (for cognitive development) to deliver a healthier cube at the same great taste for the DRC consumers,” Mr. Hervé Barrere continued.

Fortification of commonly consumed foods (e.g. table salt, flour, milk) has been clearly shown to help prevent micronutrient deficiencies.

Millions of consumers across DRC will now be able to increase their iron intake at a low cost with the new range of fortified MAGGI cubes produced at the Nestlé factory and according to Mr. Herve Barrere, one new MAGGI Cube has an equal portion of iron as 100grams of cooked red lean meat.

“The new MAGGI Cube fortified with iron has the same great taste of MAGGI Cubes which are widely cherished by our consumers in the DRC. It will be available immediately at a shop near you and will come at no extra cost,” he said.

The added advantage to the introduction of MAGGI cube fortified with Iron, is Nestlé’s drive to promote awareness and knowledge on better cooking using fresh ingredients to sustain healthier habits.