Kenyan student’s design to showcase in a Nestlé global coffee brand

To Press Releases listMay 13, 2016

Esther Gichuhi, a third year student from the University of Nairobi, has today been crowned winner of Nestlé brand, Zoégas’ package design competition. Ms. Gichuhi won a 6 months fully-paid for internship and in addition her design will be showcased in the 2016 Christmas edition of the Zoégas brand.

Zoégas, which is Sweden’s second largest coffee brand, launched the competition in February 2016, giving a group of female students pursuing their undergraduate in Art and Design at the university, a rare opportunity to come up with their own original designs for the Christmas edition of the brand.

Speaking during the crowning event, Ms. Christine Masta, the Public Affairs Manager at Nestlé Equatorial African Region, said even though it was a challenge to get a nice balance between Christmas and Coffee by Women, the winner managed to give a good illustration to be implemented on the design by adding Christmas colors. She, further said, the top three illustrations showed a good understanding of the brief regarding Zoégas Coffee by Women concept where the woman is the main focus.

Ms. Catherine Ossborn Marketing Manager Zoegas said that “The pattern of the winning illustration gives a nice flow and will be pleasantly implemented on the Zoégas Christmas package. The design evokes a nice feeling of the coffee fields of Kenya,”

“By placing the woman at the center of attention, the design shows the importance of including the women in responsible coffee farming to get good coffee for the future as well,” she added.

Ms. Masta admitted that it was a bit difficult to select one winner because of the impressive and creative designs offered by the students, but the judges managed to finally choose one. The panel of judges came from the marketing team of Zoégas with support from the design bureau DDB all based in Sweden.

“We thank all the participants who put their best foot forward and submitted competitive designs. All these female artists showcased great talent and we wish them good luck in their designing career,” said Ms Masta.

The Zoégas design competition demonstrates Nestlé’s support for sustainable education initiatives in the region. Zoégas has high determination in strengthening female coffee farmers and secure the future of the product. Every Christmas, since 1988, the brand has introduced a limited edition coffee with carefully selected beans from chosen origins. Through this year’s theme, “Coffee by Women”, the brand gave 3rd and 4th year female students the chance to design this year’s package.

Nestlé also implements other women empowerment programmes in Kenya including its Nescafé Plan initiative where it has trained over 3000 women to venture into coffee and engage in the management of Farmers Cooperative Societies.

The two runners-up in the Zoégas design competition will also get a paid for internship with Ogilvy & Mather advertising agency, in Nairobi.

The winner was announced via video-conference at the Nestlé’s regional head office in Nairobi on Thursday 12th May.