Kenyan art students vie to have their designs on Nestlé coffee packaging

To Press Releases listMar 2, 2016

Nestlé brand, Zoegas, which is Sweden’s second largest coffee brand, today unveiled an internship opportunity for female students at the University of Nairobi.

Every Christmas, since 1988, Zoegas has introduced a limited edition coffee with carefully selected beans from chosen origins. Through this year’s theme, “Coffee by Women”, the brand is giving 3rd and 4th year female students pursuing their undergraduate in Art and Design at the university, a chance to come up with their own original designs for the Christmas edition packaging.

The student with the best design will not only see it come to life in the form of packaging but will also win a fully paid internship opportunity at a Ogilvy & Mather advertising agency in Nairobi. Two runner-up design students will also be selected for a paid internship with the agency.

“At Nestlé, we are committed to empowering the communities in which we operate in a sustainable manner,” said Christine Masta, Public Affairs Manager of the Nestlé Equatorial African Region, “this competition represents a great opportunity for us to use our international brands to support local development and skills transfer.”

The competition further demonstrates Nestlé’s support for sustainable education initiatives in the region. Nestlé Kenya earlier this month commissioned 13 beneficiaries into its Coffee Aroma Scholarship that targets Kenya Certificate of Primary Education (KCPE) top five percentile orphans or vulnerable students from families that deliver coffee in eight coffee farming communities in Central and Eastern Kenya.

Zoégas is focusing on female students because of its determination to strengthen female coffee farmers and secure the future of the product. Through the Nescafe plan, the brand is investing in education projects to increase the supply of responsibly grown coffee with a specific focus on females.

The education projects in East Africa include areas such as cooperative leadership, coffee production, confidence building, self-development and coffee authentication.

Nestle Kenya has been a big supporter of Kenyan women and youth. It recently unveiled its plan to spend about Ksh40 million to boost coffee production and encourage participation for the two groups in coffee farming across Central and Eastern Kenya.

The UoN students were briefed via video-conference at Nestle’s head office in Nairobi on Thursday 25th February and will have until the end of March to complete their submissions for judging.