In late 2011, Nestlé announced the
implementation of the NESCAFÉ PLAN in Kenya. To start the roll out,
Nestlé has entered a partnership with Coffee Management Services (CMS) Ltd to
implement the project which will initially run for 3 years. The project targets
9 FCS (Farmer’s Cooperative Society) with 27 wet mills and over 26,000 farming
households in different coffee growing zones. 
The company is assisting coffee
farmers in the region to improve their agricultural practices as demand for
NESCAFÉ coffee grows in the region. Nestlé has been buying coffee from Kenya for over
30 years. Through this initiative, Nestlé is working with Kenya coffee
farmers on three crucial aspects:
- · Farmer Connect: which is designed to
improve quality, ensure stable production and increase farmers revenue
- ·
Nescafé Better Farming Practices: Aims at
reducing coffee farming footprint, increase yields on existing land and
increase farmers income
- ·
Nescafé plant expertise and provision:
Designed to provide farmers with elite varieties
“The key objectives of the project are
to improve productivity, quality, increased production efficiencies, ensure
higher incomes for coffee farmers hence improving the living standards of the
farmers community,” said Mr. Kamau Kuria,
Managing Director of Coffee Management Services Ltd.
Nestlé will also work with the coffee farmers
and assist them to grow their coffee in an efficient and sustainable manner
hence becoming Common Code for the Coffee Community (4C) verified by the end of
the project.
In addition to focusing on Good Agricultural and Production practices, Nestlé also incorporated in 2012 a lighthouse
approach to tackle the empowerment of Women and Youth as part of our Creating
Shared Value initiatives within the community.
In February 2013, we participated in a Forum
in Kampala, Uganda, where like-minded companies, regional coffee farmers,
policy makers, NGOs, donors and other stakeholders in the coffee community
gathered to dig deeper into the issues that face women, youth and future coffee
farmer generations.
Watch the NESCAFÉ PLAN Kenya video:
http://www.youtube.com/watch?v=LnJcS4M2CcU&list=PL66D79F6040A1CD8F&index=25