Nestlé Equatorial African Region Ltd. was established in 2008. The region covers 21 countries with its headquarters located in Nairobi, Kenya.
The EAR countries comprises of Angola, Burundi, Comoros, Democratic Republic of Congo, Djibouti, Eritrea, Ethiopia, Kenya, Madagascar, Malawi, Mauritius, Mozambique, Republic of Congo, Rwanda, Seychelles, Somalia, Southern Sudan, Tanzania, Uganda, Zambia and Zimbabwe.
It brings together countries with similar social and economic development patterns, hence consequently setting up a new unit for a long term homogenous strategy to harness development within the region.
EAR has a population of approximately 450 million and its main economic resources include agriculture, oil, mining and tourism. The EAR total GDP (USD) amounts to 620,000 million, the average GDP (USD) per capita PPP is 1,397 (Source: Euro Monitor, 2012).
Our Goal is to be the reference for Nutrition, Health and Wellness including sustainable financial performance and to be trusted by all stakeholders. Our objectives are to: Harness the full potential of the newly created Equatorial African Region; Provide Nestlé products adapted to emerging economies (PPP strategy); to be known as a compliant company to local regulations and to be recognized as such by international institutions and other stakeholders; and to be a good corporate citizen in the region and a sizeable contributor to the economy. We strategize on Popularly Positioned Products (PPP); Product Availability (Whenever, wherever and however); Consumer and stakeholder communications; and Low Cost, High efficient operations.
We aim at taking full advantage of the regional integration groups and reach one objective as far as possible, which is “to produce in EAR and supply in EAR. Nestlé Equatorial African Region places its Core Values on its People, Quality Products and Services, its Brands, its Consumers, its Customers and its general Performance.
Nestlé EAR has four factories, one in Kenya (Nairobi), one in Congo( Kinshasa), one in and Angola (Luanda) and the other one in Zimbabwe (Harare). These are part of the CHF 150 million investments injected in the region until the year 2013.