Nairobi, 7th April 2014: Nestlé Kenya, through its MILO® brand has announced a KShs5Million sponsorship for the 2014 Kenya Primary Schools Ball Games, organized by the Ministry of Education. In addition, the company also committed to give breakfast to pupils and officials participating at the Kenya Primary School ball games in Kisumu.
Nestlé also confirmed the renewal of the sponsorship agreement with the Ministry of Education for the next 10 years.
According to Svetlana Obruchkova, Managing Director Nestlé Kenya, the sponsorship package in partnership with the Ministry of Education and the Kenya Primary Schools Sports Association (KPSSA), will cover the provision of playing kits to participating teams, track suits to games officials, balls, trophies, medals, certificates, T-shirts among other items.
“We believe our partnership will continue to discover a lot of talent that will in future even play for our national teams ,” said Svetlana.
The under-13 Games are scheduled to take place at the Kisumu Polytechnic from 14th – 16th April 2014. This year’s national ball games will bring together a total of 1200 pupils and 200 officials from across the 47 counties to participate in the finals.
MILO® has been the official sponsor of the Ministry of Education Primary School Ball Games for since 2009.
“For the last five years, the MILO® sponsorship has continued to greatly benefit thousands of primary school students. The aim is to give these students an opportunity to exploit their co-curricular talents and enrich their school days further through sport,” said Svetlana.
The Nestlé MD added that the MILO® partnership underscored the brand’s commitment to sporting activities that teach positive values, shaping children to become the well-grounded adults of the future.
“As a company, we believe that sport plays a part in setting the foundation for a child’s future. It is through participating in sports that children learn how to persevere, find courage, overcome challenges, engage in team work and believe in themselves,” Svetlana said.
Speaking during the announcement, the acting Education Secretary, Mr. Kiragu Wa Magochi said, “exposure of students to both curriculum and co-curricular activities like sports allows them to develop holistically, as required by the Ministry of Education, Science and Technology”.
“The Government of Kenya has enabled all children in primary schools to take part in co-curricular activities under the Free Primary Education since 2003. This is in pursuit of the realization of the goals of Universal Primary Education (UPE) and the goals of Education for all (EFA),” said Mr. Kiragu.
During the announcement of the sponsorship Nestlé also unveiled a breakfast campaign to encourage Kenyans especially children not to ignore eating breakfast, which is a vital meal of the day.
“Our partnership with Ministry of Education highlights the importance of sports in child development. However, it is also key to put due focus on the importance of having a good breakfast for children in Kenya,” said Svetlana.
She, added, “to help highlight the necessity of breakfast, and as part of MILO® sponsorship this year, we will be providing breakfast to all pupils and officials participating at the Kenya Primary School ball games in Kisumu.”
Apart from the local sports sponsorship, Nestlé has previously also sponsored winning schools from Kenya to participate in the MILO® African Primary Schools Championships, including the 2010 edition held in South Africa, and the 2012 edition held in Ghana.
About Nestlé Kenya
Nestlé Kenya Limited was established in 1967 and is wholly owned by the Nestlé Group. Nestlé Kenya plays a strategic role as part of the Nestlé Equatorial African Region that covers 21 countries. The Nairobi factory supplies the local market, in addition to exporting to some EAC, COMESA and European markets.
Nestlé Kenya has 185 employees with its Head Office, Factory, and Distribution Centre in Industrial Area, Nairobi. Some of the products produced at the factory include; NESCAFÉ® MILO®, CEREVITA® and MAGGI®.
Nestlé engages with communities through its Creating Shared Value Initiative, where the Company believes that in order for a business to prosper over the long term, the communities it serves must also prosper. The focus areas for Nestlé’s Creating Shared Value initiative are nutrition, water and rural development.