Maggi launch in Zimbabwe

Apr 26, 2011
Tuesday 10 May, 2011 saw the historic launch of the Maggi Rich flavours in Zimbabwe. In his opening speech, The Region Head, Mr Pierre Trouilhat highlighted that throughout its 52 years of operations in Zimbabwe, Nestlé has brought meaningful value to the society at large by offering nutritious products under its world renowned brands, sourcing raw materials locally, creating employment and participating in meaningful ways to the social development of the country. The pay off line “Love cooks with MAGGI” was explained by Christine Chikwaiti as follows: LOVE The essence of mum. Everything she does embodies this emotion. It is what drives the wellbeing of her family. ‘Love’ also encapsulates taste as well as wholesomeness COOKS Creates the culinary link, and is the action word. It is through cooking that she delivers health, nutrition and satisfaction WITH – indicates partnership, Where MAGGI is empowering the mother in her role Guests included key customers from the trade. These were given the opportunity to sample the product so that they will appreciate the richness of the new product.