In its latest move to develop business in Africa, Nestlé is investing CHF 10 million (about 1 billion Kwanza) to build its first factory in Angola.
The factory, located in the Angolan capital Luanda, will be a ‘finishing centre’ for packing and repacking products such as Nido milk powder and Nescafé coffee.
It will create 30 new jobs and is expected to begin operations in September 2012.
The investment in Angola is part of a three year, CHF 150 million investment programme Nestlé launched in equatorial Africa last year.
Strong, growing economy
Roger Stettler, Nestlé’s Vice President of Asia, Oceania, and Africa, announced the latest investment at a ceremony in Angola.
“Angola is particularly important for Nestlé, as it is an emerging market with a strong, growing economy,” said Mr Stettler.
“We see a lot of possibilities here and would like to partner the government and the people of Angola in this journey of growth.”
Mr Stettler met members of the Angolan government and was accompanied by Pierre Trouilhat, Chief Executive Officer and Head of Nestlé’s Equatorial African Region, and Wilbart De Wit, Country Manager of Nestlé Angola.
First stage of a larger factory
The new finishing centre in Luanda is the first stage in the construction of a larger Nestlé factory on the same site.
The company plans to build a manufacturing unit where it will be able to produce culinary, dairy, coffee and beverage products locally in Angola for the first time.
Currently, Nestlé Angola sells brands such as Cerelac, Nido, Nesquik, Nescafé, Maggi, and Ricoffy, which it sources from its factories in other countries.
Popularly positioned products
The new factory in Angola will also produce Nestlé’s popularly positioned products (PPPs).
These are high-quality food and beverage products that provide nutritional value at an affordable cost, in an appropriate size, for lower income consumers.
Nestlé’s PPPs are sold under a variety of its major global brands including Maggi,
Nido and Nescafé. They cover product categories ranging from culinary to beverages, dairy and confectionery.
Nestlé’s Equatorial African Region
Nestlé’s Equatorial African Region had sales of CHF 109.7 billion in 2010.
A subsidiary of Nestlé S.A., it was set up in April 2008 to oversee the company’s operations in 21 countries on the African continent.
These are: Angola, Burundi, Comoros, Democratic Republic of Congo, Djibouti, Eritrea, Ethiopia, Kenya, Madagascar, Mauritius, Mozambique, Malawi, Republic of Congo, Rwanda, Seychelles, Somalia, South Sudan, Tanzania, Uganda, Zambia, and Zimbabwe.